Branding, Business, Economics, Finance & Management

1. Benetton – Jonathan Mantle
2. Big in Asia – Michael Backman & Charlotte Butler
3. Brand Sense – Martin Lindstrom
4. Brand Warriors – Various
5. Building Brand Identity – Lynn Upshaw
6. Clean Car Wars – Hasegawa Kimm
7. Competitive Branding – Torsten Nilson
8. Competitive Strategy – Porter
9. Differentiate or Die – Jack Trout
10. Fire Someone Today - Pratchett
11. Focus – Al Ries
12. God Explained in a Taxi Ride – Paul Arden
13. Harvard Business Review on Brand Management
14. Horse Sense – Al Ries & Jack Trout
15. How Customers Think – Gerald Zaltman
16. How to Write & Speak Better – Reader’s Digest
17. I Have a Strategy (No You Don't): The Illustrated Guide to Strategy - Howell J. Malham Jr.
18. I’d Like The World to Buy a Coke – Roberto Goizueta
19. It’s Not How Good You Are, It’s How Good You Want To Be – Paul Arden
20. Kellogg on Advertising & Media – Kellogg School of Management
21. K-Mart’s 10 Deadly Sins – Turner
22. Managing in a Time of Great Change – Drucker
23. Marketing Aesthetics – Schmidt & Simonson
24. Planet Google - Randall Stross
25. Problem Solving 101: A Simple Book for Smart People – Ken Watanabe
26. Recreating Asia – Frank Juergen-Richter & Pamela CM Mar
27. Rich Dad, Poor Dad – Robert Kiyosaki
28. Strategic Planning – George A. Steiner
29. The Boston Consulting Group on Strategy (2nd Edition)
30. The Disney Way – Capodagli & Jackson
31. The Economic Naturalist – Robert H. Frank
32. The Emperor of Chocolate – Brennan
33. The Greatness Guide – Robin Sharma
34. The Honda Myth: The Genius and His Wake - Maasaki Sato
35. The Inspirations of Tao Zhu-Gong - Wee
36. The Long Tail, Longer – Chris Anderson
37. The New Positioning – Jack Trout
38. The New Rational Manager – Kepner & Tregoe
39. The One Minute Manager – Kenneth Blanchard
40. The Portable MBA in Strategy – Fahey & Randall
41. The 7 Habits of Highly Effective People – Stephen R. Corey
42. The Starbucks Experience – Michelli
43. The Sustainable MBA – Giselle Weybrecht
44. The Wal-Mart Effect – Charles Fishman
45. The Wisdom of Crowds – James Surowiecki
46. Truth (The New Rules for Marketing in a Skeptical World) – Lynn Upshaw
47. Wharton on Dynamic Competitive Strategy
48. Whatever You Think, Think The Opposite – Paul Arden
49. What Sticks – Briggs & Stuart
50. What’s the Secret? To provide a world-class customer experience – John R. DiJulius III
51. 100 Ways to Save Tax in Malaysia for Small Business (2nd Edition) – Richard Thornton
52. 101 Reasons To Own the World’s Greatest Investment – Miles