Sunday, July 18, 2010

The Sustainable MBA - Giselle Weybrecht.

The best thing about this book is, it provides everything you need to know about running a sustainable business at every level, for every size. Giselle Weybrecht provides every point of view possible in running a conventional business and compelling reasons why you should be re-looking at current strategies in view of today's economic, environmental and social climate.

The Sustainable MBA is easy to digest with straightforward facts and ideas written in point forms to avoid the lethargy of needing to digest overly technical business jargon that would put any MBA potential to 'Z' land. Though its flow is simple, nevertheless after every chapter, it inspires you to reassess current business situation and question how better things can be done now. While I don't think anything written in this book is rocket science but it does provide an extremely holistic view on how to operate a socially and environmentally conscious business in the 21st century. The problem most managers are facing is the inability to see the big picture simply because the sustainable canvas is too wide for a single perspective. But without viewing the situation in whole, it becomes a real challenge in trying to convince upper management or even stakeholders (external or internal) on why change is imminent and instead of reacting to it via 'bolt-on' tactics which only provide temporal results, we should be responding and even capitalizing on it for the sake of the future. Not everything is accounted in dollars and cents. Like Mastercard so thoughtfully put it: Somethings are priceless.

Long gone are the days of unprofitable social business. For business to stick around for years to come and reap profits, it now needs to consider the social side of things. Whether in terms of investment or returns, it's high time we all learn to steer in the right direction before it's too late.

No comments:

Post a Comment