Sunday, May 24, 2009

Advertising & Communications


  1. Advertising Copywriting (7th Edition) – Burton
  2. Asian Branding - Batey
  3. Creative Leaps – Newman
  4. Cutting Edge Advertising – Aitchison
  5. Cutting Edge Commercials – Aitchison
  6. Cutting Edge Radio – Aitchison
  7. Distilling Desire – John Machado
  8. How Asia Advertises – Aitchison
  9. How to Advertise – Kenneth Rome, Jane Maas
  10. Yasmin How You Know - Assorted contributors


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